Create a marketing "bill of materials" for a launch

Step 1: Describe the campaign and its channelsWord

List every channel the launch will run on — email, social, paid, landing page, sales enablement — since the asset list depends entirely on where the campaign shows up.

Step 2: Ask Copilot to build the full asset listCopilotChatGPTClaude

Have it think through every channel's specific asset needs, not just the obvious hero pieces.

Prompt idea:

This launch runs on email, paid social, a landing page, and sales enablement. List every asset needed for each channel — from hero creative down to smaller things like alt text and UTM-tagged links — and suggest a reasonable owner role for each.

Step 3: Turn the list into Planner tasksPlanner

Create a Planner bucket per channel and add each asset as a task with its owner and a due date calculated backward from launch day (allow extra lead time for anything needing legal or brand review) — a flat task list with no buckets or dates just becomes another document nobody checks against.

Step 4: Review for channel-specific gapsPlanner

Check the list against a completed past launch — if a category of asset shows up there but not here, it may have been missed.

Check the work

• Compare the generated list against a previous launch's actual asset list to catch anything missing.
• Confirm every item has a real owner assigned, not a placeholder.
• Check due dates work backward correctly from the actual launch date.

Source: Microsoft Copilot Scenario Library — Marketing (2026)