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Communicate·Intermediate·Playground·20 min·Updated Sep 30, 2026

Draft a customer win-back email

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Scenario

Churn ticked up and nobody's segmented why yet.

Mission

Find the top churn reason and draft an email that addresses it.

Start Files

churned-customers.csv
26 churned customers with reason and churn date.
CustomerIDChurnReasonChurnDate
CUST-501Switched to a competitor2026-02-21
CUST-502Price too high2026-04-13
CUST-503Price too high2026-06-12
CUST-504Poor support experience2026-04-05
CUST-505Price too high2026-02-27
Preview — first 5 rows of churned-customers.csv

Your task

  1. Count how many customers churned for each stated reason.
  2. Identify the single most common reason.
  3. Draft a win-back email specifically addressing that reason, not a generic "we miss you" message.

Prompt idea:

Here are 26 churned customers with their stated reason. Tell me the most common reason, then draft a win-back email that directly addresses that specific reason rather than a generic appeal.

Check Your Result

What is the most common reason customers gave for churning?

Need a hint?

Count occurrences of each ChurnReason value — one reason clearly leads the rest.

Reveal Solution

The solution files contain the completed challenge. Review the approach to see if you missed any edge cases.

churn-reason-counts-solution.csv

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