Brainstorm a new product offering in Copilot Pages

Step 1: Frame the problem the new offering should solveWord

Write the customer problem or market gap as a specific sentence — who has it, and what they currently do instead — before opening Copilot Pages at all. A vague starting prompt like "what should we build next" tends to generate equally vague ideas that are hard to compare or act on.

Step 2: Generate offering ideas in a Copilot PageCopilot

Open a new Copilot Page and ask explicitly for several distinct directions, not a single best answer — naming a number (3 or 4) forces genuinely different angles instead of minor variations on one idea, and gives the group something real to compare in step 3.

Prompt idea:

We're looking for a new offering that addresses [specific customer problem]. Generate 4 distinct directions, each with a one-line pitch and who it's for.

Step 3: Invite collaborators into the same pageWord

Use the Share button on the Copilot Page to add the specific people who'd actually build or sell this, with edit access rather than view-only, so they can comment and extend ideas directly on the page instead of replying over separate email threads that fragment the discussion.

Step 4: Converge on one direction with a draft planCopilot

Once the group has clearly leaned toward one direction in the page's comments, ask Copilot to expand just that direction into a first-draft plan.

Positioning statement, target audience, and a rough go-to-market outline — rather than asking it to pick the "best" idea itself, which skips the judgment call the group already made.

Check the work

• The chosen direction is grounded in the problem stated in step 1, not just the catchiest idea.
• Collaborators actually weighed in in the shared page, not just the original author.
• The draft plan names a specific target audience, not "everyone."

Source: Microsoft Copilot Scenario Library — Create a new offering (2026)